Demographics, Meet the Generations

Weekly Business Lecture Session

This week we look at part one of our demographics discussion. Robin Foote’s book Boom, Bust and Echo opened up the world of demographics to millions of people around the world. What was once an esoteric topic has become foundational to understanding everything form marketing shoes to building health care systems.

This week we look at the generations that make up our fundamental social cohorts, their profiles and and how they drive our culture.